My name is
Ross Popoff-Walker.
I'm a digital product designer at Google.

Over the years I’ve worked agency-side (Sapient, R/GA, Modernista!) designing apps and sites for big companies (Target, Nike, Verizon). And I've freelanced as both a product manager and a designer for 14 different startups. Way back when, I was in the video game industry and helped launch the very first version of Guitar Hero.


Product Designer — Google


Projects: launched a new mobile viewer for Image Search, and the ability to bookmark images inside Google Search. Now working on Google Search's Knowledge Graph.


Adjunct Faculty — School of Visual Arts

Created and taught a holistic UX curriculum from scratch, covering product ideation, validation, user research, interaction design, and visual design.

UX Designer — Google Creative Lab

Vision and incubation of new products, working as part of the Creative Lab.

Head of Product — Buy With Fetch

Fetch was a personal assistant app for buying anything. Just describe a product with a text, photo, or voice memo and the app handled the rest. I was part of the founding team. In eight months I helped go from concept to a public launch at TechCrunch Disrupt NY 2014.

Designer — Pacer

Pacer is a personal side project — a simple workout timer designed and built in a few weeks back in August 2013. It was one of the first apps designed for iOS7 and launched into the "Best New Apps" category in the App Store.