I believe in the transformative
power of human-centered design.

My name is Ross Popoff-Walker and I am a user experience designer at Google, a teacher at SVA, and a freelance consultant based out of Brooklyn, NY.

This I Believe

is More Than
Pretty Pixels

I believe crafting a balance between useful, usable, and beautiful results in great products. First to market, or great execution, is not enough; building a framework for meaningful interactions while bringing utility and value into peoples lives is my focus and goal.

Design is much more than just pretty pixels; it is interdisciplinary stewardship. Through user-centered design and a ninja-nerd ability to prioritize product efforts, I help bridge the gap between design and code. Working on a team to bring a great product to life is what I love.

Design Process

Research & Define

Identify the problem and research the audience. Interview stakeholders and gather requirements.

Low Fidelity Design

Sketch and wireframe screens and flows, gathering and incorporating feedback, and iterating on designs in low-fidelity.

Prototype & Iterate

Build discrete features, test with customers and iterate (rinse, repeat). Simultaneously develop visual a language and UI styling.

Build, Test & Refine

Meld visual design with code. Improve usability through QA, continued user testing, heuristic evaluations, and analytics.