I believe crafting a balance between useful, usable, and beautiful results in great products. First to market, or great execution, is not enough; building a framework for meaningful interactions while bringing utility and value into peoples lives is my focus and goal.
Design is much more than just pretty pixels; it is interdisciplinary stewardship. Through user-centered design and a ninja-nerd ability to prioritize product efforts, I help bridge the gap between design and code. Working on a team to bring a great product to life is what I love.
Identify the problem and research the audience. Interview stakeholders and gather requirements.
Sketch and wireframe screens and flows, gathering and incorporating feedback, and iterating on designs in low-fidelity.
Build discrete features, test with customers and iterate (rinse, repeat). Simultaneously develop visual a language and UI styling.
Meld visual design with code. Improve usability through QA, continued user testing, heuristic evaluations, and analytics.