Ross Popoff-Walker

Product lead.



Microphone holder.

Ross is a product designer at Google, helping to rethink Search.

He has a decade of experience working with agile teams of engineers and designers to imagine and craft world-class consumer software products.

He worked agency-side designing large-scale apps and sites for global brands (Target, Nike, Verizon). He played roles as both product manager and design lead for multiple different startups (Buy With Fetch, Spring, Paltalk, Matchbox, TinFox). He worked in the video game industry and helped launch the very first version of Guitar Hero. And he received a masters degree from Carnegie Mellon's Entertainment Technology Center.


Product Designer — Google

Part of a small team at Google in NYC responsible for innovating on the core Search product. Projects have included a redesign Image Search for mobile, and the ability to collect images inside of Search.


Adjunct Faculty — School of Visual Arts

Created and taught a holistic UX curriculum from scratch, covering product ideation, validation, user research, interaction design, and visual design.

UX Designer — Google Creative Lab

Working as part of the Creative Lab while embedded inside product teams, I helped drive forward vision and incubation of new product areas both in NYC and Mountain View.

Head of Product — Buy With Fetch

Fetch was a personal assistant for buying anything. Just describe a product with a text, photo, or voice memo and the app handled the rest. I was part of the founding team, the head of product and lead designer. In eight months we went from concept to launch at TechCrunch Disrupt NY across multiple platforms (iOS, Android, Web).

Designer — Pacer

Pacer is a personal side project — a simple workout timer designed and built in a few weeks back in August 2013. It was one of the first apps designed for iOS7 and launched into the "Best New Apps" category in the App Store.

UX Lead — Matchbox

•Matchbox was a SaaS suite for college admissions departments. I crafted a product vision working directly alongside the founder through iterative design and direct customer research. I also prototyped new product features directly with the software team and defined a product and feature roadmap.

UX Manager — SapientNitro

Led design teams staffed with IAs, UX and visual designers, working on site redesign projects for big brands like and

UX Lead — R/GA

••Evangelized mobile design best practices across the NYC-based agency, and contributed to 65+ projects and pitches for multiple clients (MasterCard, Nokia, L’Oreal, Chanel, Microsoft and Verizon), and helped lead a holistic redesign of

Director of UX — Modernista!

••Modernista! was a highly awarded creative agency. As their first UX hire, I built pitches from the ground up successfully bringing in new digital-focused business. I also led the agency's first digital product design engagement by creating the first-use tutorial experience for a new major new mobile OS.