I believe that great digital products are built by thoughtfully crafting a balance between useful, usable, and beautiful. My goal as a UX designer is to build thoughtful, structured processes that uncover customer pain-points, business needs, consumer trends, and synthesizes all that into a clear design challenge and solutions for that challenge.
Design is much more than just pretty pixels — it is interdisciplinary stewardship. My favorite moments have been sitting with other designers and developers, working on a team to turn a concept into something that people love to use.
Identify the problem — a pain-point, an efficiency waiting to be uncovered.
Sketches, wireframes, prototypes — clarify hypothesis through design, and test them with real users.
Build discrete features, iteratively. Simultaneously iterate on the UI, and continue user testing
Launch in beta, gather insights and find low-hanging fruit for improvement.