I believe that great products must be simultaneously useful, usable, and beautiful. It is simply not enough to rely on being first to market for your app idea, or having a beautifully designed website. The success of a product comes down to user-centric design: Who is the audience? What are their goals?
I start every project by understanding your product's audience and their needs. From there, I adapt my process to fit your project scope and budget, finding the right mix of research, usability evaluations, interaction design, visual design, and prototyping.
Identify the problem and research the audience. Interview stakeholders and gather requirements.
Paper prototyping of screens and flows, gathering and incorporating stakeholder feedback, and iterating on designs in low-fidelity.
Build discrete features, test with customers and iterate (rinse, repeat). Simultaneously develop visual language and styling.
Meld visual design with production-level code. Improve usability through QA, heuristic evaluations, and analytics.