Average Time Spent on site: 56 seconds.

FIFTY SIX SECONDS.

Is all the time a person will spend watching your loading animation, clicking through your site, reading your copy, and watching your content. A 60-second spot. That’s longer than I thought, to be honest. I must  have the attention span of a goat on the web, and people younger than me, probably more so.

nielsen-online-average-internet-usage-march-2009
[via InfluxInsights]