It’s been a long blogging hiatus. I’ve been taking time to work on my job search and figure out what I’m most passionate about), But now I’ve started working on a big blog post titled “Developing Experience Design Within The Traditional Agency.”
My hypothesis is that as consumer distrust and distaste of advertising increases, they’ll respond only to experiences, not messaging. And as their attention moves to digital channels, the top agencies of tomorrow will be those who design cross-channel experiences, rather than campaigns with digital add-ons. But to do that, agencies need to build strong expertise in user experience and design strategy, and integrate their planning/insights with creative.
In my research for this upcoming post I came across Leah Buley’s preso “How to be a UX Team Of One.” Awesome visual preso design, and chock full of really great ideas about building UX understanding from the ground up. Some of my favorite nuggets of insight: