Chevy's Shameless Ad Campaign a la Mellencamp

Sean Madden at Frog Design has an interesting post about Chevy’s recent ad campaign “This is our Country”. It’s a shameless ploy to create brand loyalty by equating Chevy with cultural icons (including Rosa Parks and Ground Zero).

As I said in a comment, it baffles me to tears when companies make such large investments in such tasteless ad campaigns.

Advertising should be controversial, like Carl’s Jr.’s Paris Hilton ads. Great ads always are (let’s define great as bleeding into cultural consciousness). But can some campaigns overstep their bounds and hurt rather than help brands?