First Reactions to the Design of iOS7


Watching Apple unveil iOS7 this week, what I loved the most were the thoughtful gestures to keep content easily available, and the way motion design was a instructive additive element to the usability of the overal product.

Overall, the new direction Apple is taking seems so inspired, but the specific visual design details of what they demoed today felt inconsistant and unpolished. Given how big a deal this update this, I can’t help but wonder, what the f!@# is going on in Cupertino? Taking on a an entier OS redesign is seven months is probably more a difficult tasks of organizational management than it is design. And the craft and design of products, websites, even an OS, tends to reflect the company behind them.