How to Be a Visionary Product Designer in One Easy Step

Step 1: Focus on having a vision for something.  Start with the customer experience and work backwards to the technology.

“I’m sure that there are some things that OpenDoc does that nothing out there does. And I’m sure you can make some demos, or a small commercial app, that demonstrates those things. The hardest thing is how does that fit in to a cohesive, larger vision that’s going to allow you to sell $8-10 billion of product a year. One of the things that I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and figure out where you’re going to try to sell it.” […]

“What incredible benefits can we give the customer, where can we take the customer. Not let’s sit down with the engineers and find out what awesome technology we have, and then figure out how we’re going to market it.”

– Steve Jobs