But a word to Seventh Generation — for the the majority of people to make a massive lifestyle change, you need to Make Green Sexy. If I were your product lead, I’d dramatically redo your visual branding. To be blunt: it’s generic and indistinguishable along side other eco-products. You need a visual language that communicates your eco-friendly essence, while throwing some sex appeal and differentiaton into the mix.
I’m not saying become the next American Apparel, and put half-naked consumers on your packaging. But being Green doesn’t always have to literally look green.