Posthumous brand endorsements

Converse is producing a line of custom Kurt Cobain Chuck Taylors. I’m sure these shoes will sell with a hefty mark-up, and make Converse a pretty penny. But as a Nirvana lover, this bothers me.

Not to mention the negative impact to the converse brand could be significant, if loyal Nirvana lovers see this as diluting and destroying the legendary and sacred Cobain name.

After all, this man was is a rock gawd, and still is… So, sell a few shoes, but lose a legion of fans?


IMHO: Posthumous endorsements are lame. Converse … stick in the world of the living. It’s less risky and more relevant.