Redesigning the global blogging platform for the world’s top footwear brand is a big undertaking. But with a small team, I helped to design out a vision for a social, real-time hub for Nike content. We started with a content audit and then shared our POV on a new blogging strategy for how Nike can connect more with its core audiences. Then I went to work wireframing out digital concepts, template layouts, and content ideas, to help express this vision as page and interaction designs.
