iPad Before the iPad

A new global financial client needed a fresh take on how mobile could bolster their entire business. I co-authored a strategy exploring the full depth of the mobile landscape. From usage data on the growing mobile landscape, to qualitative heuristic evaluations of existing app UX design.

I also designed an iPad app for the client, before the launch of the first iPad. Our goal was to design and build an iPad app in one month, to get it into the app store at device launch.

We started by creating a deep-dive strategy deck, educating our stakeholders on all aspects of digital experience design and business considerations.

Then we jumped into a creative process to design an iPad app for our client.

We were designing for a device that at that time, wasn’t available to the public. It was a big, fun challenge creating paper prototypes to imagine the gestures used during different interactions.