Talk is cheap in any medium. You can’t just say you’re there to help your customers and not back it up with well-designed functionality on your site that provides real value.
And so when Obama’s website recently added a Tax Calculator to show how much people will save under his plan, I had to post about it:
Simple tools like these back up the talking points and campaign messaging with personalization and interactivity that aids understanding. A little functionality goes a long way, for Obama, or for any brand.