RockYou Showcases Gen Y Design Practices

RockYou.com is a top site for teens, and their Facebook apps are some of the most popular. As I alluded to, I interviewed Jia Shen, CTO and co-founder of RockYou, about how he and his team target young consumers online.

Jia had great insights to share, and a real knack for clearly articulating the way he approached efforts like creating Super Wall on Facebook.

With help from Bruce Temkin and Steve Geller, I fleshed out Jia’s commentary into a case-study document for Forrester: RockYou Showcases Gen Y Design Practices.

Here are they key points Jia shared, but if you want to full scoop with “Forrester’s Take,” check out the report:

RockYou-homepage