The production value of Ms. Dewey is pretty fab. As is Ms. Dewey herself (I can imagine the casting call on Craigslist now: “Software geeks seek generically ethnic model for new viral site and rounds of Parcheesi“).
Other than production, the site is lame — there’s nothing unique here, such as the the sense of Eliza-like two-way conversation. Ms. Dewey doesn’t even have a unique response to what I’m sure most people search for: “Want to make out?”
But… here I am blogging about it… so I guess the marketeers win? Either way, this is still just the digital equivalent of tits and ass in beer ads (well, except there’s more clothing involved here!)