Harvard U held a discussion yesterday with Doc Searls and David Weinberger, ten years after they wrote The Cluetrain Manifesto. I’ve been a fan of the Cluetrain school for a while, and wrote previously about how Prince, Cluetrain and marketing tie together. Below are the tweets I posted in real time (@rosspw), but first, about the Manifesto:
Cluetrain.com and the subsequent book of that name are polemics. They express anger at the attempt of the old regime to co-opt the Web and joy at the possibility of building a new set of human connections, free of the dehumanization of the Mass Age. But, that was ten years ago. The Web has gone from millions to over a billion, from frontier to settled land, from unnumbered to Web 2.0, from home pages to Facebook, from laptops to iPhones, from email to Twitter. Entire industries and institutions have collapsed, and many more have been transformed. Spam, identify theft, cyber-bullying and killers leaping straight out of Craigslist are on the scene, as well as Wikipedia, a gift economy, and the online politics of yes-we-can.
NYTimes gets the web, and is way ahead of the pack. But too little too late. #cluetrain
RT @avin_narasimhan Question at #cluetrain “Obama not mobilizing grassroots following” what about Organizing for Healthcare?
VRM = vendor relationship managment. Reverse CRM, For people. #cluetrain
“There is a place in the world for things only big companies can do.” says @docsearls But the web forces them to be transparet #cluetrain
Dear Marketers, Sincerity is the most important thing. If you can fake that you’ve got it made. #cluetrain
Interesting how doc s of #cluetrain says “the net” rather than the web
Talk is cheap and silence is fatal. #cluetrain bumper sticker
Starting real time tweets from Harvard lecture with authors of #cluetrain http://twitpic.com/7klxu