I took a slide by David Armano, and spun it differently, as a way to illustrate how brands use spokespersons, instead of their own customers. And showcase the individual, rather than the community.
What Brands Do:
(use spokespeople, rather than real people)
What Brands Should Do:
(take consumers, and put them front and center)
Check out a presentation I made called “Brands Are People” for more thoughts on this.