What Brands (Should) Do

I took a slide by David Armano, and spun it differently, as a way to illustrate how brands use spokespersons, instead of their own customers. And showcase the individual, rather than the community.

What Brands Do:

what-brands-do
(use spokespeople, rather than real people)

 

What Brands Should Do:

what-brands-should-do

(take consumers, and put them front and center)

Check out a presentation I made called “Brands Are People” for more thoughts on this.