Past Work
Fetch
Co-founder, Designer & Product Lead
2014
Your personal buying assistant, Fetch allows you to buy things at the best price by simply describing what you want. Just tell it what you need - with a text, photo, or voice memo - and the Fetch Deal Team will take care of the rest.
Reward.Me
Co-founder, Designer & Product Lead
2013
Reward.me was an early-stage proof of concept. By letting us track your purchases, we'll ensure that you get the best price on everything you buy online. We launched and scaled to 1,000 beta users in three months.
Pacer
Co-creator & Designer
2013
Pacer is the first workout timer designed and built for iOS7. It lets you track how much and when you workout, allowing you to be more organized at the gym and make your hard work pay off.
Bond Gifts
Designer
2013
Worked with Bond Gifts to help design the launch of their new iOS app.
PalTalk Mobile Redesign
UX Consultant
2013
Paltalk is a group video chat platform, similar to Skype. I worked with a special team hired to redesign and modernize the product.
Matchbox Inc.
UX Consultant
2012
I consulted for Matchbox Inc., a Boston-based startup building some amazing software for university admissions departments.
The Tin Fox Company
Co-founder, Head of Product
2011
Tin Fox was an e-commerce platform for craftspeople and designers to promote and sell new products. It was bootstrapped and launched as an invite-only beta, but did not reach profitability.
Target.com
UX Consultant
2011
Working with a team at SapientNitro, I helped rethink the usability and evaluate ways to improve UX issues with Target's recent site redesign.
Pet360 E-Commerce
UX Lead
2011
One of the largest e-commerce retailers for pets in the US aimed to become more by designing an entirely new e-commerce site.
Nike.com
UX Lead
2010-2011
Over the course of two years I worked on various projects for Nike, feeding into a large-scale redesign effort to overhaul Nike's global web presence and e-commerce sites.
Nike BOOM App
UX Lead
2011
Led the design for a new health and fitness iPhone app.
MasterCard Mobile Strategy
UX Lead
2011
Crafted a year-long mobile strategy, including specs and designs for several mobile apps, for the financial giant.
Nike Women
UX Lead
2010
Led the Nike Women team on a digital contest that played a critical role in a business strategy to grow apparel sales.
Palm Pre Tutorial
UX Lead
2008
Worked with the WebOS design team to create a first-use tutorial for the Pre.
Forrester Research
Author
2006 - 2008
Customer Experience researcher and author for Forrester Research.
Music Game Prototypes
Designer
2006
While working at on Guitar Hero 1, I prototyped several new music game concepts, looking for ways to expand music-driven gameplay into new game genres.
PeaceMaker
Co-founder & Designer
2005
A project I co-founded and designed while at Carnegie Mellon’s Entertainment Technology Center. A video-game simulating the Israeli-Palestinian conflict, PeaceMaker's goal was to teach high school students about global issues.
Guiding Lights Virtual World
Team member
2004
Guiding Lights was an audience interaction piece made in Randy Pausch's Building Virtual Worlds class. The audience is an active participant in the performance and passes around battery powered lights that are tracked by a video camera. The goal is to guide a virtual moth to safety, away from bats, and ultimately to a mate.
