RP-W

Ross Popoff-Walker

Product Design Director

I help ambitious teams build momentum by designing clarity, not just screens.

Ross Popoff-Walker, Product Design Director
Glowing Sun
Design Philosophy

I approach design as a strategic multiplier — aligning stakeholders, untangling complexity, and shipping thoughtful, effective solutions.

My strength is in helping teams move with clarity, especially in high-ambiguity environments. I operate with first-principles thinking, user insight, and systems-level awareness.

From scaling design systems at Netflix to reimagining enterprise tools at Google Cloud, I focus on designing clarity, not just screens.

Where I've Worked
Waabi company logo

First Design Hire

Establishing the product design function as a force multiplier.

Netflix company logo

Design Systems & Data Viz

Created of a scalable data viz design system and redesigned key tools used by the C-suite.

Waymo company logo

Design Lead, Tools

Developed user-centric tools strategy to increase developer velocity

Google Maps company logo

Design Lead, Consumer Products

Shipped new COVID, wildfire, and AirQuality features globally

Google Cloud company logo

Design Pod Lead, Data Analytics

Led UX for BigQuery through a full UI redesign.

Google Material company logo

Lead & Co-Author

Initiated and led Google's cross-org data visualization guidelines project

Google Search company logo

Mobile Product Design

Lead designer on global improvements to Google Search for live events

Let's work together

I'm always interested in meaningful projects working with small teams. Currently available for part-time consulting.