RP-W

Ross Popoff-Walker

Product Design Director

I help ambitious teams build momentum by designing clarity, not just screens.

Ross Popoff-Walker, Product Design Director
Glowing Sun

Design Philosophy

I approach design as a strategic multiplier — aligning stakeholders, untangling complexity, and shipping thoughtful, effective solutions.

My strength is in helping teams move with clarity, especially in high-ambiguity environments. I operate with first-principles thinking, user insight, and systems-level awareness.

From scaling design systems at Netflix to reimagining enterprise tools at Google Cloud, I focus on designing clarity, not just screens.

Work History

Waabi company logo

First Design Hire

Establishing the product design function as a force multiplier.

Netflix company logo

Design Systems & Data Viz

Created of a scalable data viz design system and redesigned key tools used by the C-suite.

Waymo company logo

Design Lead, Tools

Developed user-centric tools strategy to increase developer velocity

Google Maps company logo

Design Lead, Consumer Products

Shipped new COVID, wildfire, and AirQuality features globally

Google Cloud company logo

Design Pod Lead, Data Analytics

Led UX for BigQuery through a full UI redesign.

Google Material company logo

Lead & Co-Author

Initiated and led Google's cross-org data visualization guidelines project

Google Search company logo

Mobile Product Design

Lead designer on global improvements to Google Search for live events

Past Projects

Establishing the Product Design Role hero image
Waabi2024–Present

Establishing the Product Design Role

First product design hire at an autonomous trucking startup. Established design as a force multiplier across product, autonomy, and infrastructure teams. Designed internal tools for simulation, evaluation, and test operations. Emphasis on clarity, trust, and speed in safety-critical workflows.

BigQuery UX Leadership hero image
Google Cloud2017–2019

BigQuery UX Leadership

UX lead for BigQuery, Google Cloud's flagship analytics platform. Grew UX from one to eight across design, research, and prototyping. Led a full UI modernization for data analysts. Research and vision work unlocked new revenue features and informed the $2.6B Looker acquisition.

Unifying Data for Decision-Makers hero image
Netflix2021–2024

Unifying Data for Decision-Makers

Led design systems and product design for Netflix's internal data ecosystem. Built a scalable data visualization system adopted by a 500+ person Data & Insights org. Standardized patterns across 400+ enterprise tools. Improved findability, consistency, and time-to-insight for executives.

Platform & COVID/Weather Layers hero image
Google Maps2019–2021

Platform & COVID/Weather Layers

Core designer on the Maps platform and cartographic system. Simplified basemap color complexity and improved accessibility across light and dark modes. Defined motion tied to user intent. Launched large-scale data layers including COVID, Weather, and Air Quality. Helped frame Maps as a platform for contextual data.

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Google Material Design2017

Data Visualization Spec

Creator and co-author of Google's Data Visualization spec. Initiated a cross-company effort spanning 12 product orgs. Authored internal and public guidance published on Material.io. Seeded a dedicated data visualization discipline inside Google.

Let's work together

I'm always interested in meaningful projects working with small teams. Currently available for part-time consulting.