RP-W

Ross Popoff-Walker

Product Design Director

I help ambitious teams build momentum by designing clarity, not just screens.

Ross Popoff-Walker
Design Philosophy

I approach design as a strategic multiplier — aligning stakeholders, untangling complexity, and shipping thoughtful, effective solutions.

My strength is in helping teams move with clarity, especially in high-ambiguity environments. I operate with first-principles thinking, user insight, and systems-level awareness.

From scaling design systems at Netflix to reimagining enterprise tools at Google Cloud, I focus on designing clarity, not just screens.

Let's work together

I'm always interested in meaningful projects working with small teams. Currently available for part-time consulting.

RP-W

Product Design Director