
First Design Hire
Establishing the product design function as a force multiplier.
RP-W
Ross Popoff-Walker
Product Design Director
I approach design as a strategic multiplier — aligning stakeholders, untangling complexity, and shipping thoughtful, effective solutions.
My strength is in helping teams move with clarity, especially in high-ambiguity environments. I operate with first-principles thinking, user insight, and systems-level awareness.
From scaling design systems at Netflix to reimagining enterprise tools at Google Cloud, I focus on designing clarity, not just screens.
Establishing the product design function as a force multiplier.
Created of a scalable data viz design system and redesigned key tools used by the C-suite.
Developed user-centric tools strategy to increase developer velocity
Shipped new COVID, wildfire, and AirQuality features globally
Led UX for BigQuery through a full UI redesign.
Initiated and led Google's cross-org data visualization guidelines project
Lead designer on global improvements to Google Search for live events
I'm always interested in meaningful projects working with small teams. Currently available for part-time consulting.