
First Design Hire
Establishing the product design function as a force multiplier.
Ross Popoff-Walker
Product Design Director

I approach design as a strategic multiplier — aligning stakeholders, untangling complexity, and shipping thoughtful, effective solutions.
My strength is in helping teams move with clarity, especially in high-ambiguity environments. I operate with first-principles thinking, user insight, and systems-level awareness.
From scaling design systems at Netflix to reimagining enterprise tools at Google Cloud, I focus on designing clarity, not just screens.

Establishing the product design function as a force multiplier.

Created of a scalable data viz design system and redesigned key tools used by the C-suite.

Developed user-centric tools strategy to increase developer velocity

Shipped new COVID, wildfire, and AirQuality features globally

Led UX for BigQuery through a full UI redesign.

Initiated and led Google's cross-org data visualization guidelines project

Lead designer on global improvements to Google Search for live events

First product design hire at an autonomous trucking startup. Established design as a force multiplier across product, autonomy, and infrastructure teams. Designed internal tools for simulation, evaluation, and test operations. Emphasis on clarity, trust, and speed in safety-critical workflows.

UX lead for BigQuery, Google Cloud's flagship analytics platform. Grew UX from one to eight across design, research, and prototyping. Led a full UI modernization for data analysts. Research and vision work unlocked new revenue features and informed the $2.6B Looker acquisition.

Led design systems and product design for Netflix's internal data ecosystem. Built a scalable data visualization system adopted by a 500+ person Data & Insights org. Standardized patterns across 400+ enterprise tools. Improved findability, consistency, and time-to-insight for executives.

Core designer on the Maps platform and cartographic system. Simplified basemap color complexity and improved accessibility across light and dark modes. Defined motion tied to user intent. Launched large-scale data layers including COVID, Weather, and Air Quality. Helped frame Maps as a platform for contextual data.

Creator and co-author of Google's Data Visualization spec. Initiated a cross-company effort spanning 12 product orgs. Authored internal and public guidance published on Material.io. Seeded a dedicated data visualization discipline inside Google.
I'm always interested in meaningful projects working with small teams. Currently available for part-time consulting.