RP-W
Ross Popoff-Walker
Product Design Director
I help ambitious teams build momentum by designing clarity, not just screens.

Design Philosophy
I approach design as a strategic multiplier — aligning stakeholders, untangling complexity, and shipping thoughtful, effective solutions.
My strength is in helping teams move with clarity, especially in high-ambiguity environments. I operate with first-principles thinking, user insight, and systems-level awareness.
From scaling design systems at Netflix to reimagining enterprise tools at Google Cloud, I focus on designing clarity, not just screens.
Let's work together
I'm always interested in meaningful projects working with small teams. Currently available for part-time consulting.
RP-W
Product Design Director