# Ross Popoff-Walker

> Ross Popoff-Walker is a product design director with more than ten years of experience at Google, Netflix, Waymo and Waabi. Ross works on design systems, data visualization and internal tools for teams whose products run on data, has been a company's first designer and head of its design team, and has grown a UX team from one person to eight.

Ross Popoff-Walker is a product design director available for part-time design consulting. Last updated 2026-11-01.

## Profile

- [Homepage](https://rosspw.com/): design philosophy, work history, key projects
- [Contact](https://rosspw.com/contact): part-time consulting enquiries
- [Full profile for LLMs](https://rosspw.com/llms-full.txt): every fact on the site as plain text
- [LinkedIn](https://www.linkedin.com/in/rosspw/)

## Experience

- Waabi: First designer and head of design team (2025–present)
- Netflix: Design Systems & Data Viz (2022–2025)
- Waymo: Design Lead, Tools (2021–2022)
- Google Maps: Design Lead, Consumer Products (2019–2021)
- Google Cloud: Design Pod Lead, Data Analytics (2017–2019)
- Google Material: Lead & Co-Author (2017–2018)
- Google Search: Mobile Product Design (2015–2017)

## Specialties

- Product design
- Design systems
- Data visualization
- Enterprise and internal tools
- Design leadership
- Design operations
- User research
- Autonomous vehicle tooling
- Cartography and map design

## Optional

- [Material Design data visualization guidelines](https://m2.material.io/design/communication/data-visualization.html): public spec Ross started and co-authored at Google in 2017